"Growth isn't a strategy problem. It's a systems problem."
For 11 years I've designed and operated the GTM infrastructure behind growth across lifecycle, MarTech, web, and AI-driven automation. Not as a specialist in any one channel, but as the person who sees how all of them connect.
I don't optimize in isolation. I look at how systems behave under pressure:
Where data degrades.
Where automation breaks silently.
Where process looks fine on paper but fails in reality.
That's usually where I start.
Because fixing the symptom without understanding the system just moves the problem somewhere else.
I operate at the intersection of marketing, product, engineering, and data translating intent into infrastructure that ships, gets adopted, and holds up over time.
11+
Years Building Marketing Systems
14
Markets Operated Across
1.5m+
Managed Audience
100+
Projects shipped and scaled
Senior Marketing Operations Manager
Mogo Financial | Vancouver, BC
Aug 2024 - Current
Website & Martech Operations Manager
Pilothouse / DTC Newsletter | Vancouver, BC
Apr 2021 - Aug 2024
Founder & Growth Marketing Strategist
CraftConcepts | Vancouver, BC
May 2022 – Jan 2025
Senior Projects & Marketing Operations Manager
Sportserve | Manila, Philippines
March 2014– Feb 2021
Article Editor & Contributor
Rappler | Manila, Philippines
Jan 2013 – Feb 2014
I work best with teams that aren't precious about how things have always been done.
When I come in, I will disrupt the workflow.
Not to prove a point but because I'm obsessed with finding what's broken, what's missing, and what could work better. That instinct doesn't stay in my lane.
It never has.
Every role I've had evolved into something bigger than what I was hired for because I can't help but look at the whole system.
If you're building something real and you want someone who will care about it as much as you do let's talk.
Open to new opportunities and collaborations.
