“I design and own marketing systems at scale.”
I’ve spent the last 11+ years working inside that drift — across lifecycle marketing, MarTech, data, and automation — helping teams regain leverage when growth, tooling, and complexity collide. My work spans building global operations from scratch, owning enterprise marketing stacks, migrating critical infrastructure, and introducing AI into live production systems where failure isn’t theoretical.
I don’t optimize in isolation. I look at how systems behave under pressure:
Where data degrades.
Where automation breaks silently.
Where process looks fine on paper but fails in reality.
Because of that, I often operate as connective tissue between marketing, product, engineering, finance, and leadership. Translating intent into systems that actually ship, get adopted, and hold up over time — not just during launch, but months and years later.
What motivates me most is building durable foundations. Systems that earn trust, adapt as teams grow, and quietly compound value. When the foundation is right, speed stops being risky — and teams can move with confidence instead of caution.
11+
Years Building Marketing Systems
70+
Tools Owned and Integrated
800k+
Managed Audience
40%
Faster sales first-contact (AI enrichment)
Senior Marketing Operations Manager
Mogo Financial | Vancouver, BC
Aug 2024 - Current
Website & Martech Operations Manager
Pilothouse / DTC Newsletter | Vancouver, BC
Apr 2021 - Aug 2024
Founder & Growth Marketing Strategist
CraftConcepts | Vancouver, BC
May 2022 – Jan 2025
Senior Projects & Marketing Operations Manager
Sportserve | Manila, Philippines
March 2014– Feb 2021
Editor & Contributor
Rappler | Manila, Philippines
Jan 2013 – Feb 2014
What I’m Looking For
I’m interested in teams tackling real operational complexity where scale, speed, and data integrity actually matter.
I do my best work in environments where marketing is treated as a system, not a set of tactics. Where ownership is clear, curiosity is rewarded, and building durable infrastructure is valued as much as short-term wins.
I’m open to senior individual contributor or leadership roles across Marketing Operations, Lifecycle, RevOps, or AI-enabled GTM systems. Remote-first teams preferred. I am also open to full-time, fractional, or interim engagements when the work is meaningful.