Writing
Things I’ve written.
Lifecycle, AI, search, automation, and the occasional detour into doing the work better. Mostly me thinking through something until it makes sense.
I write when I can’t yet explain something in a meeting. If a piece is here, it means I got to the end of the thought.
13 pieces
Lifecycle
Lifecycle Marketing Is Not a Traffic Strategy. It’s a Revenue Pipeline.Stop measuring lifecycle by open rates and start treating it as revenue pipeline. This framework reveals how to map customer journeys to revenue events, build proper attribution through UTM governance and event tracking, and report in revenue language that gets lifecycle teams into planning meetings instead of being dismissed as a notification tool.Search
Your SEO Content Already Works. Here's How to Make AI See It Too.Why AI ignores high-ranking content: it is not structured for extraction. Zero-click search, LLM behaviour, and a six-step retrofit that makes pages citation-worthy.Positioning
Steal This Strategy: How High-Trust SaaS Companies Practice Transparent MarketingTransparency is a growth strategy, steal 5 proven moves top SaaS teams use, pricing clarity, honest comparisons, public roadmaps, “we’re not for you” filters, and privacy that passes the Grandma Test.Search
Your Buyer's Brain Has Changed: Why SEO Now Means 'Solution Engine Optimization'AI answer engines are replacing search clicks. How B2B teams redesign sites for AEO and GEO using authority, problem-led content, and conversion-first architecture.AI & automation
How to Write Better AI Prompts: A Simple Framework for Powerful ResultsGetting mediocre ChatGPT outputs? Learn the T-C-R-E-I prompt framework and iteration tactics to turn vague prompts into professional results across writing, images, and responsible AI use.Positioning
Seizing Opportunities: Mastering the Art of Conveying Your ValueA personal reflection on rejection, learning, and communicating your value with more clarity — written after losing an opportunity I was qualified for.Search
How AI Rewrote Search (and What That Means for SEO)AI search changes SEO from ranking for links to becoming a credible source answer engines can cite. SEO vs GEO, how each generates results, and what earns a citation.Positioning
The Power of Deinfluencing: A New Era in Consumer BehaviorAn exploration of deinfluencing, consumer skepticism, and the growing demand for authenticity — and what brands should do about it.Positioning
SaaS Success: This is How You Can Build Trust with Transparent MarketingWhy transparent marketing matters in SaaS and how clarity can strengthen customer trust — including the dark patterns that quietly erode it.Lifecycle
Exploring the Top 10 Digital Marketing Trends for 2024 (Q1)A Q1 2024 view of the trends shaping how businesses reach and serve customers, from AI and voice search to social commerce and data privacy.AI & automation
Revolutionizing Marketing with Artificial IntelligenceAn early perspective on how AI supports personalization, predictive analytics, CRM, and marketing operations — and the ethical questions that come with it.Lifecycle
6 Strategies for Leveraging Content Marketing to Boost SaaS Customer RetentionContent marketing can support SaaS retention when it helps users realize ongoing product value — six strategies for keeping customers, not just acquiring them.Lifecycle
Why lifecycle marketing matters before customers see valueLifecycle gets deferred hardest in the businesses where value is invisible, because slow-compounding work loses to fast-reading work, and the measurement history lost in the gap cannot be rebuilt.Nothing here for that yet.
Earlier writing
How AI Rewrote Search (and What That Means for SEO)Search2025The Power of Deinfluencing: A New Era in Consumer BehaviorPositioning2024SaaS Success: This is How You Can Build Trust with Transparent MarketingPositioning2024Exploring the Top 10 Digital Marketing Trends for 2024 (Q1)Lifecycle2024Revolutionizing Marketing with Artificial IntelligenceAI & automation20236 Strategies for Leveraging Content Marketing to Boost SaaS Customer RetentionLifecycle2023