Available for new engagements · Vancouver, BC

Your numbers stopped moving.
Let’s find out why.

I help fintech, SaaS, and ecommerce teams fix the journeys, funnels, and systems behind a stuck metric, then leave them owning the fix. Twelve years in-house, now on your side of the table.

Book a free 30-min callSee the results

Useful either way. If it’s not a fit, I’ll say so cheerfully on the call and point you somewhere better.

24 → 38%activation
35 → 23%first-year churn
~54Kpeople re-activated

All three are broken down on the results page.

Results

Proof, not promises.

The full breakdown →

24 → 38%

Activation, two months after the Mogo lifecycle rebuild

35 → 23%

First-year churn after the retention journeys launched

~54K

People activated or won back across two Intelligent Investing rounds

~70%

Of lead data filled in before Sales ever touched the record

Selected work

The receipts.

See the full results →
Activation24 → 38%in two monthsLifecycle & retentionRebuilding lifecycle at MogoActivation was stuck at 24% and every obvious fix pointed at email. Rebuilding web, lifecycle, and measurement as one journey took it to 38%.Read the full case →People re-activated~54Kacross two roundsReactivation & cross-sellThe Intelligent Investing winbackA dormant base of 900,000 sat untouched because nobody knew what it was worth. Two rounds turned it into activations and a cleaned, workable list.Read the full case →Lead data pre-filled~70%at ~300 signups a dayAI automationAI-powered lead enrichment and routingSales was hand-researching every newsletter signup. The workflow now hands them sales-ready records with most of the data already in place.Read the full case →
Practice

How I help your numbers move.

Three connected areas, and most problems live somewhere between them. Pick the one closest to yours.

Retention

Lifecycle & retention

People sign up, then drift. The usual fix is more emails on a schedule, which just talks at them.

I build journeys that react to what customers actually do, not how many days it’s been, so more of them activate, stick, and come back. At Mogo, that shift took activation from 24% to 38% in two months.

ToolsBraze · Klaviyo · HubSpot · Salesforce Marketing Cloud · Iterable · Segment

Conversion

Conversion & web

Your campaign made a promise. Then someone clicked, and the page told a different story.

I review the journey from first click to completed action and fix what sits between: the message, the page, the measurement, the handoffs. Then Marketing can keep improving it without filing a ticket.

ToolsWebflow · WordPress · GA4 · Google Tag Manager · Ahrefs · Hotjar

Automation

AI & automation

The repetitive work eating your team’s week? It’s automatable, safely.

I start with the workflow, not the tool. We find where work slows down and where judgement stays human, then I build the integrations, validation, and error handling that keep it reliable, documented so your team owns it.

Toolsn8n · Zapier · LindyAI · Clay · HubSpot · OpenAI API

Every practice area in detail →Deliverables, inclusions, and tools on the services page.
Services

Ways to work together.

From one focused week to a seat inside your team: six shapes, every one a fixed fee quoted before anything starts.

Teardown

One sharp question, one focused week. Findings handed over in order of impact.

1 week

Full audit

The wide-angle version: journey, data, tools, and how your teams actually work.

2–3 weeks

Build

I build it alongside your team, then hand it over properly. Owned is done.

6–12 weeks

Advisory retainer

A second brain on call for priorities, reviews, and expensive decisions.

Monthly

Fractional

I sit inside the team and own the function while you find its permanent owner.

1–2 days / week

Something else

Tell me what you need. You’ll get an honest recommendation either way.

Depends
Explore the services →What’s included, what you walk away with, and the full detail.
How it starts

Starting is zero-risk. By design.

01Send a noteTwo paragraphs: what’s happening, which number you’re watching, what you’ve tried. That’s plenty.
02A 30-minute callFree, and useful either way. We talk through the problem, what it’s costing you, and whether I’m the right person for it.
03A fixed-fee proposalWhat I recommend, what you get, the exact cost, and how we’ll measure success. Nothing starts until you say go.
Here’s the whole process →Three steps, and you can bail at every one of them.

Available · Vancouver, BC

Tell me what’s stuck. I’ll tell you what I’d do first.

What’s happening, what you’re seeing, what you suspect. I’ll be straight about whether I can help, and if I’m not the right person, I’ll happily point you to someone who is.

Emailmiguel@mnmonzones.comPhone+1 778 829 6453LinkedInlinkedin.com/in/mmonzones

Based in Vancouver, and happy to meet in person if you’re local.

Funnel’s fine but the website itself needs building? That’s its own service:web design →