.png)
Automation Systems
I design backend flows that sync your tools, score your leads, and run tasks that used to eat up your team’s time.
Email & SMS Campaigns
I build full-funnel journeys that don’t just get clicks, they drive retention. Every flow I write is based on user behaviour and tested for lift.
Web Experiences
I build landing pages with clean UX, SEO structure, and conversion at the core.
Performance and polish, front to back.
CRO Strategy
I optimize the journey from click to conversion with A/B tests, behavior mapping, and UX insights that turn friction into flow.
Martech Integration
I architect marketing stacks that communicate with each other, syncing data, enriching leads, and automating triggers across your CRM and ESP.
Copy & UX Optimization
I fine-tune microcopy, onboarding flows, and CTAs to make the message clearer, the action smoother, and the conversion higher.
How The Magic Works
Behind every click and conversion is a story. I design lifecycle systems that don’t just send emails, they guide people through a journey.
With strategy, copy, and automation stitched together, I build flows that feel personal at scale.
From the first hello to the last nudge, it’s all about creating connections that move people and the numbers.
Deliverables: goal statement, target segment, definition of done.
I get crisp on the business goal, the audience, and the constraints. We define the single success metric and guardrails so every decision supports the outcome.
Deliverables: issues list, quick-win opportunities, benchmark snapshot.
I review current journeys, lists, templates, and tracking. I look for friction, timing gaps, and message mismatch. I pull quick insights from GA4 and Hotjar to confirm what users do, not just what we think.
Deliverables: hypothesis backlog, RICE or ICE scoring, 2–3 picks for the next cycle.
I translate findings into testable ideas, then stack-rank by impact and effort. I pick a small number of high-leverage changes to ship first.
Tools: Figma for the map, Webflow for landing states, Klaviyo or HubSpot for logic
I map the flow, triggers, and branches. I define segments, message angles, and timing for each step. I write sample subject lines and CTAs that match the moment.
Deliverables: journey diagram, message outline, timing plan.Deliverables: live flow, reusable templates, data mappings.
I create modular templates so production is fast and consistent. I wire events, properties, and webhooks, and I set up automations in Klaviyo, HubSpot, or Salesforce. For ops work, I connect systems with Zapier or Make.
Deliverables: QA checklist, test records, sign-off notes.
I run end-to-end tests for logic, rendering, tracking, and edge cases. I validate consent and preferences, then run through legal or compliance review when needed.
Deliverables: launch plan, realtime dashboard, first-week readout.
I soft-launch with a limited segment or holdout control. I monitor early indicators, compare against the benchmark, and capture quick fixes.
Deliverables: experiment log, playbook updates, next sprint plan.
I run a tight feedback loop, document what worked, and scale the winners. I line up the next hypotheses and keep compounding improvements.
