Activation24 → 38%
Two months after the rebuild went live.
churn 35 → 23%
Lifecycle & retentionRebuilding lifecycle at Mogo
What was stuckEmail looked healthy (opens fine, clicks fine) but activation sat at 24% and first-year churn at 35%. The after-click experience told a different story from the campaigns.
What we didLifecycle, web, product, and measurement became one connected journey: behaviour-triggered sends instead of calendar sends, and the pages after the click rebuilt to keep the promise the email made.
Read the full case study → People re-activated~54K
Across two rounds, from a base of ~900,000.
4 segments, 2 rounds
Reactivation & cross-sellThe Intelligent Investing winback
What was stuckAround 900,000 people had gone quiet. The instinct was one broad winback blast: cheap to send, easy to ignore.
What we didUnderstanding who those people were turned one blast into four different conversations, each matched to why that group had drifted. Two rounds later, ~54K people had activated or come back.
Read the full case study → Lead data pre-filled~70%
Before Sales ever opens the record.
1–2K sales-ready leads / month
AI automationAI-powered lead enrichment and routing
What was stuckSales was spending its first touch on research, copying details into the CRM instead of talking to people.
What we didA newsletter signup became a sales-ready HubSpot record: research, AI classification, validation, and routing, all before Sales touched it. About 70% of the record arrives pre-filled.
Read the full case study →