Services

What I can do for you.

Three practice areas and six ways to engage, every one a fixed fee quoted before anything starts. Start wherever your problem lives.

Book a free 30-min callSee the six shapes
Practice areas

Three connected areas. Most problems live between them.

Pick an area to see what’s included, what you walk away with, and the tools behind it.

Retention

Lifecycle & retention

People sign up, then drift. The usual fix is more emails on a schedule, which just talks at them.

I build journeys that react to what customers actually do, not how many days it’s been, so more of them activate, stick, and come back. At Mogo, that shift took activation from 24% to 38% in two months.

ToolsBraze · Klaviyo · HubSpot · Salesforce Marketing Cloud · Iterable · Segment

What’s included

  • Lifecycle and CRM audit
  • Onboarding and activation journeys
  • Retention and habit-building programs
  • Winback and cross-sell strategy
  • Segmentation and event architecture
  • Deliverability and sending infrastructure
Conversion

Conversion & web

Your campaign made a promise. Then someone clicked, and the page told a different story.

I review the journey from first click to completed action and fix what sits between: the message, the page, the measurement, the handoffs. Then Marketing can keep improving it without filing a ticket.

ToolsWebflow · WordPress · GA4 · Google Tag Manager · Ahrefs · Hotjar

What’s included

  • Customer journey and conversion teardown
  • Website rebuild and information architecture
  • Landing-page and funnel systems
  • Analytics and tracking implementation
  • SEO and AI-search visibility
  • Web ownership and governance
Automation

AI & automation

The repetitive work eating your team’s week? It’s automatable, safely.

I start with the workflow, not the tool. We find where work slows down and where judgement stays human, then I build the integrations, validation, and error handling that keep it reliable, documented so your team owns it.

Toolsn8n · Zapier · LindyAI · Clay · HubSpot · OpenAI API

What’s included

  • Automation audit and opportunity roadmap
  • Lead enrichment, scoring, and real-time routing
  • CRM and lifecycle workflow integration
  • AI-assisted content, QA, and compliance validation
  • Structured outputs, safeguards, and error handling
  • Team training, documentation, and handoff
Ways to work together

From one focused week to a seat inside your team.

Every engagement is a fixed fee, quoted before anything starts, so you know the scope, the cost, and what you walk away with.

Teardown

1 week

One sharp question, one focused week. I dig into the journey, data, and systems behind it and hand you the findings in order of impact.

You walk away withA written assessment and your next three moves.

Full audit

2–3 weeks

The wide-angle version. Journey, data, triggers, tools, and how work actually moves between your teams, including talking to the people who run it, so the plan matches reality.

You walk away withA prioritised plan: owner, success measure, and next action for every item.

Build

6–12 weeks

We’ve agreed what needs to exist. Now I build it alongside your team: tested, documented, and handed over properly. Live isn’t done; owned is done.

You walk away withA working system your team understands, can measure, and can keep improving.

Advisory retainer

Monthly

You have the hands; you want a second brain. I help set priorities, review work in flight, and pressure-test decisions before they get expensive.

You walk away withA strategic partner on call as decisions come up.

Fractional

1–2 days / week

I sit inside the team and own the function (roadmap, decisions, coordination) while you develop or hire the people who’ll keep it long term.

You walk away withThe function runs properly while you find its permanent owner.

Something else

Depends

An interim stretch while you hire, a second opinion on a plan, a one-off build, a weird one. Tell me what you need, and if I’m not the right person, I’ll point you somewhere better.

You walk away withAn honest recommendation either way.

The hourly meter doesn’t exist here, and I’m happy to show you the math on any quote. Not sure which shape fits? Bring it to the free 30-minute call and we’ll figure it out together.

Systems

Odds are, I already know your stack.

Lifecycle & CRMBraze · Klaviyo · Salesforce Marketing Cloud · HubSpot · Iterable
Automation & AIn8n · Zapier · Make · LindyAI · Clay · OpenAI API
Analytics & experimentationGA4 · Google Tag Manager · Looker Studio · Amplitude · Mixpanel
Web & conversionWebflow · WordPress · Shopify · Figma
Search & visibilitySemrush · Ahrefs · Google Search Console · Schema.org
Data & deliverySQL · Snowflake · Segment · Hightouch · Airtable

I pick systems for what they need to do, not for what’s shiny. Deepest: Braze, Salesforce Marketing Cloud, HubSpot, Webflow, n8n. Happy to talk detail on any of them.

Found the one that fits? Let’s talk it through.

And if none of them quite fit, say so — I’ll tell you cheerfully whether I’m the right person, and point you somewhere better if I’m not.

Book a free 30-min callmiguel@mnmonzones.com