I could pad this page. Plenty of people do. Instead here are the four websites I’d genuinely put my name on, written up with what was going on, what I built, and what happened next. Every one is live, so please poke at them on your phone. That’s the only proof that counts.
one of four
A publicly traded fintech with five product websites, each pulling in a slightly different direction, and search and tracking treated as something to bolt on later.
All five rebuilt in Webflow, with SEO and conversion tracking designed into the structure rather than added afterwards. One system, five front doors.
Qualified organic traffic doubled within 90 days.
A media brand publishing five times a week, with a website being used as a place to put articles instead of a place to win subscribers.
Three rebuilds over time, each one treating the site as a conversion system: what a first-time reader sees, how quickly they understand the value, and how few steps stand between interest and signup.
Bounce rate went from 70% to 38%. Organic signups rose 27%.
A small local business with genuine personality, and nothing online carrying it. Pet owners choose with their gut, and there was nothing for their gut to go on.
A hand-built site with the warmth turned up and one destination: every route on the page leads to a free meet and greet, because that’s the moment the business wins.
Mobile-first, quick to load, and no platform subscription to pay for as long as it exists.
A private practice twenty years in the making, with seven distinct service areas and a very particular audience: parents who are worried and looking for a straight answer.
Five hand-built pages that structure all seven service areas plainly, so a parent can find their situation, understand the work, and know what to do next without decoding clinical language.
It’s the $0-a-month option, live in the wild. Hosted free, and it will stay that way.
please be picky
A portfolio you can’t verify is just a nice grid of pictures. Here’s the four-minute version of what I’d check on any website, mine included. Open one of them on your phone and run through it.
Does it load before you get bored?
On mobile data, not office wifi. This is where most pretty sites quietly lose people.
Can you tell what they do in five seconds?
Not the mission statement. The actual service, and who it’s for.
Is the next step obvious everywhere?
Book, call, subscribe, enquire. Scroll anywhere and it should be within reach.
Does the form actually go somewhere?
You’d be amazed. Tap it, fill it, see whether it behaves like something someone maintains.
if any of mine fail your test, tell me. I’d like to know
the longer story
Building websites is the newer chapter. Before it, a decade-plus of lifecycle and go-to-market work across 14 markets: figuring out why people sign up, why they leave, and which single sentence changes their mind. That’s the part that shows up in the builds.
MogoSportservePilothouse DigitalSun LifeRapplerCarta Worldwide
That work was lifecycle, retention and go-to-market, not website builds. I’m listing it because it’s the reason I design pages around what makes a real person act, rather than around what looks good in a mockup.
The detailed case studies live at HQ: the programs, the markets, the numbers and the parts that didn’t work. And if the site is fine but the funnel behind it isn’t, that’s the consulting practice.
the honest bit
I could have five glowing quotes on this page by dinner. Anyone could. So instead: this practice is new, the founding-client rate is running, and the first five clients are the ones whose words will go here.
That’s the trade behind the founding rate: a genuinely lower price, in exchange for an honest testimonial and permission to feature the work. Honest is the operative word. If the experience was a six out of ten, I want the six out of ten, because that’s the feedback that makes the next build better.
Reserved for founding client one.
could be you
Reserved for founding client two.
unedited, whatever it says
Reserved for founding client three.
three spots after this one
In the meantime, the live sites are the reference.
Four of them, up there, all clickable. Judge the work rather than the adjectives, and if you’d like to talk to me about any of it, the call is free and I love these conversations.
Five questions, two minutes, and I can usually come back with a price rather than a pitch within two business days.
one build at a time, so you get a real start date